5 Best Email Bulk Services for Small Businesses
Email bulk services can potentially drive your business’ growth by easily tapping mass audiences at once.
In this article, you will find the best email bulk services. You will also learn important key features that will help you decide which service to choose. Are you ready to see improvements in your email marketing efforts? Let’s start.
What Is a Bulk Email Service?
Studies show that 64% of millennials prefer receiving marketing messages through email. And if you are a small business promoting your brand through email marketing, you will soon realize that ordinary email services, like Gmail and Outlook, are insufficient.
A bulk email service allows you to send email campaigns to multiple recipients effortlessly. You can have the flexibility to send a single email to many individuals or tailor unique content for each person on your mailing list. Some of the most common types of email sent in bulk are:
- Promotional Emails: These emails build awareness, promote a sale, and draw attention. By sending bulk promotional emails, you can attract potential customers and tap into your existing subscribers to inform them about your products and services that may interest them.
- Newsletters: Newsletters keep your audience updated on the latest happenings, such as events, sales, and promotions. Newsletters allow you to provide them insight into what you can offer and how they can benefit from it.
- Acquisition Emails: These emails target people in your list who have expressed interest in your business but have yet to purchase.
- Retention Emails: Retention emails increase customer loyalty and foster repeat purchases. This category also includes re-engagement emails.
Top 5 Best Bulk Email Services
Here is a compilation of the best bulk email services for your business:
1. Brevo (formerly known as Sendinblue)
Brevo is one of the world’s fastest-growing email marketing programs with SMS and email marketing software for businesses. With its practical tools, Brevo allows you to create and send personalized and engaging emails effortlessly.
- Drag and drop editor for email creation
- Advanced segmentation to target specific audience
- Automated workflow and email automation for efficient campaign management
- AI algorithms to ensure the best time for email deliverability
- Real-time analytics to track campaign influence
Brevo offers a free plan that lets you send up to 300 emails per day but with its branding. Its paid plans start at $25 monthly, with options based on your email volume. If you want to include SMS in your account, pricing can vary depending on your sending requirements.
2. Constant Contact
Constant Contact is one of the biggest and fastest-growing email marketing services worldwide. This online marketing company is popular for businesses looking for reliable and multi-functional tools to create, manage, and track email marketing campaigns.
- Easy access to the email list and contacts
- Customizable email templates
- Marketing calendar for campaign tracking
- Built-in social media and eCommerce integration and sharing tools
- Free image library
- List segmentation
- Email automation, drip campaigns, surveys and polls, A/B testing, coupons, and online donations for Email Plus accounts
Constant Contact has a 60-day free trial. After the demo version, its pricing starts at $9.99 per month.
Hubspot is one of the most renowned software options in Customer Relationship Management (CRM) and email marketing. With its all-in-one approach, Hubspot allows you to reduce your marketing burdens and focus on creating email campaigns to engage with your audience.
- Drag and drop email builder
- A diverse selection of email marketing templates
- Integrated CRM for personalized emails based on subscriber device type, country, membership, and other custom information
- Detailed analytics and performance report
- Built-in A/B testing and drip campaigns
- Marketing automation
Hubspot offers a free plan, which includes the CRM and all of Hubspot’s free marketing, sales, service, and operations tools, and allows you to send 2,000 emails. Its paid plan starts at $45 per month for more elaborate features and scalability options.
AWeber is one of the most established email marketing service providers. They offer various tools for small and average-sized businesses to manage email marketing campaigns with little technical expertise.
- WordPress integration
- Access to ready-to-use HTML email templates
- Includes autoresponders
- Contains A/B testing tools
- Incorporates email tracking with detailed insights
AWeber offers a limited free plan for up to 500 subscribers. Its paid plan starts from $19 per month, allowing you to choose either quarterly or annual plans.
Drip is an email marketing automation tool designed for bloggers, eCommerce, and digital marketers. This platform offers a range of tools to make sales funnels, marketing automation, and personalization easy.
- Integration with WordPress and WooCommerce
- Smart email segmentation and split testing
- Visual drag-and-drop builder
- Support options for live chat, webinars, free guides, and detailed courses
Drip offers a free trial with limited features. Its paid plan starts at $49 per month for all-feature access.
What to Look for in a Bulk Email Service
The ability to send mass emails is great, but an effective bulk email service is more than that. Here’s a list of other features you should look for when choosing an email bulk service:
A drag-and-drop editor allows you to create and modify content by dragging and dropping elements onto a template. This feature provides an easy and smart way to build web pages, content, and presentations without requiring much technical knowledge. Here are some tips for using a drag-and-drop editor effectively:
- Plan your layout: Draft your desired layout or structure on paper before exploring the editor. Having a clear idea of what you want to achieve will help you organize your content better.
- Start with a template: Choose a template that closely matches your style and layout and customize it to suit your business needs.
- Use grid and alignment tools: Grid systems and alignment tools help you maintain proper spacing and alignment. Utilize these features to create visually balanced designs.
- Preview and test: Regularly preview your design in the editor to see how it will appear to users. Test your design on different devices to ensure it is responsive and works well across various platforms.
- Add interactive elements: Incorporate animations, effects, sliders, and tabs to enhance user engagement and make your design more dynamic.
User Behavior Tracking
User behavior tracking refers to the monitoring and collecting of data on how your recipients interact with your emails. This involves tracking users' actions, timing patterns, and preferences as they navigate your email campaigns. Below are some of the benefits of this feature:
- Personalization: Behavior tracking data can be used to personalize future email campaigns based on preferences, interest, and actions, leading to higher engagement and conversions.
- Improved Targeting: By tracking recipient behavior, you gain insight into their specific interests. This information enables you to segment your email list and target different groups with relevant content.
- Smart Decision Making: By analyzing recipient behavior, you can understand what works and what doesn’t in your email campaigns, enabling you to reorganize your strategies and optimize future campaigns.
Successful email marketing campaigns are often the result of trial and error, and A/B testing is one of the main ways to determine approaches that perform better. A/B testing allows you to compare different elements of your emails to find the best combination. Here’s a list of how you can use A/B testing in your email bulk service:
- Subject Line Testing: Test different subject lines to see which ones generate higher open rates. Experiment with varying wordings, length, or personalization to find your audience's most appropriate subject line.
- Email Content Testing: Compare different versions of email content, including variations in copy, images, layout, and call-to-action buttons, to know which content drives higher click-through rates.
- Timing and Send Frequency Testing: Experiment with different days or times of the week to determine when your subscribers are most likely to engage.
- Mobile Optimization Testing: Compare different versions of mobile-optimized emails to ensure they are visually appealing and easy to navigate on various devices.
Analytical tools provide insights and data regarding the performance of your email campaigns. These tools enable you to track and examine various metrics to gauge the effectiveness of your email marketing approaches. Here are some essential metrics that analytical tools should provide in email bulk services:
- Open Rates: The open rate represents the percentage of recipients who opened your email.
- Click-Through Rates (CTR): CTR measures the percentage of recipients clicking links or call-to-actions (CTAs) within your email.
- Conversion Rates: This metric tracks the percentage of recipients who completed the desired actions after interacting with your email.
- Bounce Rates: The bounce rate indicates the percentage of emails that could not be delivered successfully.
- Unsubscribe Rates: The percentage of recipients who unsubscribed from your email list.
- Engagement Metrics: Metrics measure engagement, such as time spent reading an email or the number of pages viewed after clicking a link.
- Return on Investment (ROI): The revenue generated through email campaigns.
- Spam Complaint Rate: This metric tracks the recipients who marked your emails as spam.
Smart send optimizes the timing of your email marketing campaign delivery. This feature looks into your recipient's behavior and preferences to find the ideal time for sending. Here are some of the advantages of smart sending your bulk emails:
- Timezone Optimization: Smart send looks into your recipient’s location and delivers the email at an appropriate local time. This ensures that emails reach recipients when they are more likely to be actively checking their inboxes.
- Reduced Email Fatigue: Sending emails at optimized times helps prevent email fatigue by avoiding overwhelming recipients with too many emails at once. Smart send helps maintain a balanced and appropriate frequency of email communication.
- Continuous Improvement: With smart send algorithms, you can learn and adapt over time based on recipients' behavior and engagement data. The algorithm can improve its timing recommendation as more data is gathered, leading to even better results.
Email automation is a feature that sends emails based on specific triggers. This allows you to set up pre-designed emails when your audience takes specific actions. Here’s a list explaining how it works:
- Trigger Setup: Define specific triggers or events that initiate an automated email. Triggers can include actions such as subscribing, completing a purchase, or reaching a specific milestone,
- Content Creation: Create email content that will be used in the automation. This may include drafting promos for birthday triggers, re-engagement emails for abandoned carts, and new product alerts for existing subscribers.
- Testing and Optimization: Before activating email automation, thoroughly test the workflows, ensuring the content, triggers, and actions are working correctly.
- Activation and Monitoring: The email bulk service executes predefined workflows once the automation is activated. Monitor the performance, review analytics, and make adjustments as needed.
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