5 Sample Email Marketing Templates You Can Use Today

Melanie Balke
February 28, 2023

An email marketing campaign is one of the most efficient marketing strategies for establishing brand awareness and expanding market reach. But with so many businesses using email marketing today, it’s hard to compete.

That's when an email marketing template comes in handy. When you have the best email template in your promotional emails, your chances of being heard and followed rise.

This article will explain the basics of an email template and provide five examples of email marketing templates you can use for your marketing campaigns.

What is Email Marketing?

An open notebook and a pen. Overlaid text reads, "The Basics: What Is Email Marketing?"

Email marketing is a type of direct marketing as well as digital marketing. It is an excellent marketing channel that uses emails to advertise a product or service.

Embracing email marketing into your marketing automation efforts can assist you in making your consumers aware of your new products, promotions, or other offerings.

Aside from that, it is a way to inform your customers of the value of your brand or to keep them committed between purchases. 

But, of course, you'll need an effective email marketing campaign to make this possible.

What Are Email Marketing Templates?

Assorted writing supplies. The header text reads, "The Basics: What Are Email Templates?"

Now that we know what email marketing is, let’s move to the next topic: What are email templates?

An email marketing template is a ready-made template that provides you with a place to start when creating promotional emails. Email marketing templates are very helpful, especially when you don’t want to create an email design from scratch.

Email marketing templates offer a guiding basis, but they also allow you to create email designs with various design elements like color, images, text size, branding, and fonts. Depending on the platform you’re using, this can be done through straightforward drag-and-drop functions inside an email builder. You may also opt to have a simple copy-and-paste templates page in a Word document.

How to Create Email Marketing Templates

Developing successful email campaigns is frustrating, especially when you have a busy schedule. But, such issues may be resolved with great email templates.

The intriguing thing about effective emails is they all share the same key aspects, whether it is about creating appealing material that can attract customers at first glance or tailoring relevant messages to the customers.

But exactly how do we create email templates?

First, you will need email marketing software. You can create your email design or rely on pre-built templates.

Luckily, most of today’s email marketing software has several email templates that you may use to quickly and easily include your business-relevant messages into a pre-designed email for a successful email marketing campaign.

(For a simpler solution, you can also use a copy-and-paste collection of email templates stored in a digital document!)

What Should be included in the Email Template?

Whether you create your template designs or pick pre-built templates, here is the information that should be included in your email marketing templates:

  • Subject line
  • Preview text
  • Body
  • Images
  • Footer
  • Logo
  • Links
  • Social media buttons
  • Call to action

When creating an email marketing template, decide whether your email marketing template will be text-only or a template with your business colors, logo, and style. Don’t forget to include personalization and powerful calls to action, whichever choice you make.

To determine which emails provide ROI, keep an eye on the open and click-through rates. Test template themes, call-to-action buttons, and subject lines to determine the best.

Five Sample Email Marketing Templates You Can Use Today

Palm leaves. "The Templates: 5 Templates You Can Use Now."

If you’re searching for a solid place to start for your email marketing templates, look at all these templates and how you can customize them to suit your business requirements.

1. Welcome Email

Every time you gain new subscribers to your service or subscription, you should send them a welcome email. Welcome emails will make them feel valued. Plus, sending a welcome email will give them the impression that you have great customer service.

Here’s a great example of a welcome email from Moosend:

Blue-themed, welcome email template sent by Moosend to Marilia.

This welcome email template helps new users get off to a good start, which may result in sustained customer pleasure and loyalty. It’s important to provide customers with documentation upfront to teach them how to get the most out of your product or service.

Welcome emails boost customer loyalty and customer feedback. When customers feel like they are valued, doing anything for your business will be an easy task for them.

If your business doesn't have this, then this is your cue to prioritize this matter.

2. Event Email

Sending an email newsletter to your email list is an excellent way to spread your message and build relationships for any event, whether online or in person. To further entice potential customers and increase attendance, advertise the registration link or give information about promo codes and ticket prices.

Here’s a great example of an event email from Iterable's email campaigns:

Event email template sent by Iterable showcasing the hosts for the event.

In the sample email marketing template above, Iterable provides a call to action to purchase tickets and a deadline for receiving a discount. In your event emails, emphasize the urgency of a purchase that might motivate them.

You may also use phrases like “Seats are filling up” if you organize a free online event to increase audience size.

3. Promotional Email

There are several ways to make a promotional email; one of the best choices is to include a discount code. Displaying a discount code is a great way to drive sales. Customers will be encouraged to buy. After all, who wouldn't love discounts?

Here’s an example of a promotional email from Grammarly

Promotional email sent by Grammarly. The text says "Get a Year of Premium for Just $75 USD!"

Discount and promo code increases the effectiveness of promotional email campaigns. You may also decide to advertise a specific product or product line, highlight the introduction of a future collection, or make general promotional emails.

4. Transactional Email

Transactional emails may include order confirmations, refund notifications, or delivery updates. In this type of email marketing, you may design templates that may be used repeatedly.

Here is an example of a transactional email from Sendinblue:

Transactional email sent by sendinblue to Thomas. The text says "Thank you for your order".

This email marketing template saves you valuable time since you don't have to create templates for every transaction your customers make. Plus, you can use this template design to leave an impression on your customers. They might remember your brand through your email campaign templates.

5. Customer Feedback Email

It is important to collect feedback to ensure that your company offers the greatest products, services, and customer experience possible.

Here’s an example of an email marketing template that requests customer feedback:

Two person holding a cup. The text says "Share your thoughts."

This simple email marketing template is ideal for distributing a customer feedback form. You can use a form builder to build a similar customer feedback form for your emails. Demonstrate empathy by letting customers know it's about providing a better experience. You may also consider including a reward for their engagement, such as free food, a free plan, or a service trial period.

Sending a weekly newsletter is also a good technique to encourage a desired action aside from customer feedback.

Why Should You Use Email Marketing Templates?

Using email marketing templates for your email marketing campaigns would be best. The effectiveness of your marketing message could be improved with the help of email templates. Plus, with creative email templates, you can gain more customers and, of course, more sales.

How Much Should You Spend On Email Marketing Templates?

Sadly, there's no exact answer to this question since email templates are usually included in an email marketing package that an email marketing agency offers. On the other hand, if you choose to hire a freelancer, costs could also vary depending on the freelancer.

If you'll think thoroughly, hiring an email marketing agency like The Email Marketers could save you more money. Agencies have coding skills and could offer cost-effective plans for your email campaign.

Another benefit of hiring an agency is they have the best email marketing templates with high click-through rates. They could also provide you with customizable email templates that you may use for your blog post and email campaign.

How Does Email Templates Affect Your Email Marketing Campaign?

An Email template could help you add branding and personalization qualities to every email you send.

A template allows you to create from a starting point rather than zero. Aside from that, you can maintain your brand consistency with every email campaign you send. This is very useful, especially if you have a big marketing team.

Most importantly, an email template could also improve your business message and add relevant messages which make sense.

Boost Your Brand With an Email Marketing Template

With so many businesses out there, keeping in the competition is hard. But, when you have the best email marketing templates, your chances of being heard rise. With the help of email templates, you can send your message creatively, gaining more subscribers.

Truly, email marketing can help you boost your brand awareness. But without excellent templates, your success can't be guaranteed. So, what are you waiting for?

Boost your brand awareness by maximizing the greatness of email marketing templates.

For an even easier approach, consider booking a call with me! We can chat about what you need, and I can hook you up with the experts at The Email Marketers! You’ll also find plenty of tips and tricks on my blog, so be sure to visit.