Does Shopify Have Email Marketing?

The Email Marketers
May 31, 2023

Email marketing is a reliable and efficient channel for building and nurturing customer relationships, driving conversions, and advancing brand loyalty.

In fact, Shopify, an ecommerce email marketing platform, offers built-in email marketing tools to help you strengthen customer relationships and get more sales. From its drag-and-drop editor to engaging with customers via newsletters and promotions, Shopify email has everything you need to convert potential customers into lifelong customers.

This article will go through Shopify email marketing features and how to use them to boost sales and connect with your customers.

What is Shopify Email?

Patent drawings. "The Basics: What Is Shopify Email?"

Shopify email is included with all Shopify plans and can be found in the Marketing section of your Shopify admin tab. It gives you access to an easy-to-use email marketing tool that syncs directly with your store and customers. 

With Shopify email, you can:

  1. Send announcements about sales, new products, and blog posts. 
  2. Build unlimited emails by offering an incentive for customers through signup forms, like a discount code.
  3. Segment your list based on customer attributes like location, purchase history, or interests.
  4. Choose from pre-built templates or start from scratch. 
  5. Access images, videos, gift cards, and more to create engaging messages.
  6. Easily import your customer contact lists to build your mailing lists. 
  7. Schedule your emails in advance.
  8. Unlock more email marketing functionality with third-party apps like Seguno, SMSBump, and Omnisend.

Benefits of Having Shopify Email

Rusty gears. "The Perks: Why You Should Use Shopify Email."

Though Shopify email is considered one of the best e-commerce platforms, the decision is still up to store owners. As people use email daily for professional and personal matters, sending the appropriate email at the right time can make a difference. 

Having Shopify email provides numerous benefits, including:

Seamless Integration

A bike gear. "Integration: Easily work with your preferred email marketing programs."

Shopify email marketing features are built into your store’s admin tab. This allows you to create and send beautiful marketing emails without needing more apps or integrations. With this, you can access a drag-and-drop email editor to choose from various pre-made templates or design your own from scratch. 

Additionally, Shopify’s email marketing has automation templates like:

  • Abandoned cart emails
  • Welcome emails for new subscribers
  • Birthday emails

This automation can help you stay in touch with your customers and boost sales with minimal effort.

Cost-Effective Solution

For small businesses, having built-in email marketing that provides an easy, cost-effective solution to build customer relationships and boost sales is vital. Unlike using external email service providers, Shopify email is included with all Shopify plans. This eliminates the need for separate email marketing subscriptions, potentially saving you money on your overall email marketing budget.

Targeted Customer Segmentation

A person firing an arrow. "Segment: Sort and organize your email list."

Shopify email marketing features allow you to segment your customer list into smaller groups based on specific attributes. This targeted approach is key to running effective email campaigns.

Using Shopify’s segmentation features, you can split your large email list into smaller, more targeted segments. The more personalized your emails are, the more engaged and loyal your customers will become. 

Some ways you can segment your Shopify customers include:

  1. Purchase history: Group customers by the types of products they’ve bought from you in the past. Send emails promoting similar items they may be interested in.
  2. Location: Create segments based on your customers’ geographic locations. Tailor messaging and promotions to their regional interests or seasons.
  3. Engagement: Identify your most engaged customers who frequently open your emails and make purchases. Focus extra attention on these loyal segments with VIP promotions and sneak peeks at new products.
  4. Demographics: Segment by age, gender, income level, or other attributes to customize content for different audiences. For example, target younger or higher-income customers with premium products on mobile devices.
  5. Behavior: Look for trends in your customers’ on-site behavior and shopping habits. Segment those who browse certain product categories, read your blog posts, or have abandoned items in their cart. Craft targeted win-back campaigns for these segments.

Customer Retention and Engagement

Multiple arrows embedded in a wooden block. "Retention: Boost retention and engagement with email marketing."

With Shopify email, you can nurture customer relationships and foster engagement. By delivering relevant and timely emails, you can encourage repeat purchases, build loyalty, and increase customer retention.

When using Shopify email, always ensure to:

  1. Create professional-looking emails. You can use a third-party template builder and choose from various pre-made templates or design your own.
  2. Import your customer contact lists to build your mailing lists. You can also capture new contacts on your store using a signup form.
  3. Target specific customer segments based on their purchase history and browsing behavior. Send the right message to the right people.
  4. Track the performance of your email campaigns to see open rates, click-through rates, and sales. Then optimize your future emails for even better results.
  5. Automate your email marketing with automated workflows. Set up sequences to automatically send emails to first-time customers who make a purchase.

Brand Consistency

Sticky notes. "Branding: Improve brand consistency and boost brand awareness."

Shopify email allows you to create and send emails that align with your brand’s visual identity. With this, you can: 

  • Customize the templates
  • Add your logo
  • Choose fonts
  • Use colors that reflect your brand 

This ensures a consistent brand experience for your customers and reinforces your brand’s image and messaging.

Keeping these brand components consistent builds familiarity and trust with your subscribers. They come to associate your unique style with your business and products. 

Data Integration and Tracking

Shopify integrates with top email services providers like Mailchimp, Klaviyo, and Omnisend. These integrations allow you to manage your email marketing, automation, and analytics all from one place. 

Using data from your Shopify store for email marketing helps provide the most tailored experience for your customers. Leveraging the platform’s segmentation, personalization, and analytics capabilities can significantly impact your email conversion rates and return on investment.

5 Popular Shopify Email Marketing Apps for Shopify Store

Hand-drawn architectural plans. "The Best Apps: Top 5 App Integrations."

So you’ve got a Shopify store and want to connect with your customers through email. The good news is Shopify has a built-in email marketing tool. But the even better news is several apps can enhance your email marketing efforts:

  1. Mailchimp: Mailchimp integrates with many popular ecommerce platforms, including Shopify. Your store’s data will sync automatically so you can import products, customers, orders, and more into your email campaigns. You probably also require transactional emails if you intend to use their Shopify integration. 
  2. Klaviyo: In the Shopify app store, Klaviyo provides push alerts, CRM, SMS, and customized automated processes in addition to email marketing. With Klaviyo, you can manage your email marketing plan, but remember that no customer service is offered to free users. 
  3. Omnisend: Omnisend provides segmentation, SMS, A/B testing, and personalized and transactional emails. Additional tools include web push notifications, pop-ups, and landing sites. They also have a ton of reports.
  4. Constant Contact: This platform mixes survey tools, automation, list-building software, posting and advertising on social media, and email marketing services. Additionally, it provides a website builder, and all paid users receive free integration.
  5. Campaign Monitor: Another choice for Shopify’s e-commerce stores, Campaign Monitor focuses on email marketing, including registration forms, transactional emails, personalized emails, and email automation.

How to Set Up Shopify Email Marketing Campaign

Hand-drawn geometric figures. "Do It Yourself: How to Start Using Emails."

Without a doubt, email marketing through Shopify is an easy and affordable way for any business to build lasting customer relationships. With some setup, you’ll run successful email marketing campaigns and connect with your customers in no time. Here’s how to set it up:

Set Up Shopify’s Email Marketing Activity

Send emails to groups of customers who have signed up for email marketing from your store using Shopify Email. If you want to deliver email campaigns to particular audiences, include a subject in your email. As you add your subject, your email activity will be recorded with the name you give it. 


  • Go to Marketing in your Shopify administration tab.
  • Select Create Campaign and Shopify Email.
  • Select a template for an email.
  • Choose a consumer segment after clicking To.
  • Give the email’s topic a subject.
  • Enter the preview text option to personalize your email. 

Change Your Sender Email Address

Using a customized sender address helps build trust and recognition with your subscribers. It allows them to identify emails coming from your online store instantly. Set up many senders addresses for different types of email campaigns by following these tips: 

  • Go to Settings in your Shopify admin and select Store details.
  • Click Edit under the Contact information area.
  • Switch your email address in the Sender email section.
  • Press Save.

Customize Email Templates

Shopify allows you to customize the look and content of your email templates to match your store’s brand. You can change the following:

  • The header and footer: Add your logo, social media links, contact info, etc.
  • The template style: Choose a pre-made template or design your own. Adjust colors, fonts, button styles, and more.
  • The email content: Edit the default content blocks like the header, product showcase, and footer. Add or remove content blocks as needed.

To customize an email template in Shopify:

  • Go to Marketing > Email templates.
  • Select the template you want to edit.
  • Make changes to the content, style, and settings.
  • Preview how the email will appear and name it.
  • Save the template.

Personalize Your Subject Line

To maximize your email open rates, personalize your subject lines. Using your customers’ first names in the subject line can increase open rates by up to 50%! Shopify’s email marketing tool lets you personalize your subject lines using customer tags.

Some tips for optimizing your subject lines:

  1. Include the customer’s first name: "Hey [First Name], check out our latest products!"
  2. Use clear language: "Don’t miss out!" "Act now!"
  3. Ask a question: "What’s your favorite product?"
  4. Include an offer or discount: "20% off your next order, [First Name]!"
  5. Keep it short and sweet (around six words)
  6. Test different subject lines to see which has the highest open rate

Translate to Multiple Languages

Consider translating your emails into different languages to maximize your email marketing campaigns. Use this platform to create email templates in multiple languages. This will enable you to reach customers who prefer to communicate in a language other than English.

Improve Your Shopify Email Marketing Campaigns!

Want to amplify your Shopify email marketing campaigns to build loyalty?

As you’ve learned, Shopify does offer powerful email marketing capabilities to help you connect with your customers, and my team at The Email Marketer is here to help! Chat with us, and don’t miss out on this opportunity to strengthen your customer relationships and drive more traffic and conversions.

Let’s launch effective email campaigns to boost sales and build brand loyalty together!