6 Email Marketing Best Software in 2023

The Email Marketers
May 23, 2023

Email marketing is essential to any successful digital marketing strategy, and in 2023, it will be no different. With the right email marketing software, you can find, nurture, and convert leads more efficiently and effectively than ever.

But choosing the right email marketing software isn’t always easy—as there are many great products to choose from with different features and capabilities at varying price points. From marketing automation tools to audience segmentation features, this article will cover everything to help you make an informed decision and take your email marketing efforts to the next level.

What is Email Marketing Software?

A computer keyboard. "The Basics: What Is Email Software?"

Email marketing software is a must-have email marketing tool for any modern business. Using it, you can set up, manage, and track the success of your email marketing campaigns with relative ease. This saves you the time and money that would have been spent on costly labor, letting you focus on creating compelling content.

In simplest terms, email marketing software allows you to:

  • Send automated emails to customers based on triggers like sign-ups or purchases
  • Customize and create email marketing campaigns with various email marketing features such as subject lines, images, and discounts
  • Offer insights into open and click-through rates
  • Create, send, and track email automation
  • Keep in touch with customer data in an organized way

6 Best Email Marketing Software Options in 2023

A computer. "Top Picks: The Top 6 Best Software Options."

If you’re in the market for email marketing software in 2023, you’ve got plenty of options. Here are the six best email marketing software in 2023 that you should consider before making a decision.

1. Mailchimp

Mailchimp, an all-in-one email marketing platform for small businesses, offers a wealth of features for creating, sending, and measuring the success of email campaigns. With Mailchimp, you can easily design beautiful emails that capture your target audience's attention. 

Although initially only offered an email-focused solution, this email marketing platform now provides much more. You may create sponsored digital advertising and landing pages, develop a free website, purchase a domain, social media posts, and mail physical postcards anywhere in the world.

Key Features

  • Create and carry out email campaigns 
  • Social media marketing, e-commerce, CRMs, and developer tools
  • A/B testing to find messages with high conversion rates
  • Landing page and website builder
  • Personalized dynamic material to specific content blocks
  • Individualized customer journey using branching points and conditional logic


You can send emails to 2,000 subscribers without spending any money. Paid email marketing services begin at $11 per month.

2. Constant Contact

Renowned for its sophisticated email segmentation tool, Constant Contact can screen emailing lists and generate as many segments as needed. Differentiate your consumers depending on their geographic location, engagement levels, profession, and time as subscribers. 

By preserving these defined segments, streamline the process of running subsequent email campaigns. Capture your audience’s interest and earn their loyalty, identify event triggers, and respond to communications immediately.

Key Features

  • Industry-related templates that can be modified
  • Audience segmentation
  • Event-triggered email marketing automation
  • Email contact database management


There is no free version of Constant Contact. But you may sign up for a 60-day free trial. Paid plans start at $20 and rise depending on how many subscribers are added per month. 

3. HubSpot

Not only does HubSpot provide free version email marketing tools, but it also offers a drag-and-drop email editor to make creating transactional emails easier than ever. With free email hosting with personalization features and powerful analytics, track readers’ engagement and better understand your email campaigns’ effectiveness. 

Whether to handle social media posts, create calls to action, or add a logo, the choice is entirely up to you.

Key Features

  • A/B Testing
  • Built-in CRM platform 
  • Social media integration
  • Triggered email automation


Paid plans are available for purchase in groups of 1,000, starting at $45 per month if you require more email marketing channels. 

4. MailerLite

If you own a small or medium-sized business, MailerLite contains the email marketing tools for successful email marketing, such as automation, surveys, pop-ups, and landing pages. Though it seems to be the most discreet email marketing platform, it is exactly what makes it effective. 

Best for e-commerce, MailerLite creates marketing automation features to engage B2B prospects, offer digital downloads, and even establish a paid subscription for a newsletter.

Key Features

  • Embedded forms and pop-ups for better leads
  • Personalize email campaigns with advanced targeting options
  • Improved email marketing standards through trial, experiment, and optimization 


MailerLite is free for the first 1,000 subscribers and 12,000 emails per month. Pricing begins at $9 per month.

5. ConvertKit

This email marketing software is particularly useful if you don’t have a website, as you can easily create simple landing pages. With plenty of pre-built email templates, ConvertKit is an excellent choice for e-commerce businesses and content developers. 

ConvertKit also includes useful connectors with other email marketing platforms that creators and makers are familiar with, such as PayPal, Woocommerce, WordPress, and Stripe.

Key Features

  • Custom funnels for automated emails 
  • Detailed stats for open and click rate
  • Customized audience segmentation


ConvertKit’s free version allows you to send emails to 300 subscribers. As the range of subscribers and advanced tools grows, so does the price. 

6. EngageBay

Using EngageBay, you can create powerful email campaigns customized to your target audience and designed to engage them meaningfully. Drag-and-drop tools work well with this email marketing platform, and the email templates are very good. 

There is no need to employ a developer to create custom email marketing solutions; you can begin utilizing the email marketing software immediately and return to work.

Key Features

  • A/B testing
  • Live updates for email broadcast reports
  • Web forms and landing pages
  • SMS marketing and Inbound Marketing
  • Contact segmentation and marketing automation


EngageBay is a forever-free plan for the first 250 contacts. All-in-One Suite (including CRM, Marketing, and Sales Bay) starts at $12.74 per month when purchased biennially.

How to Choose the Best Email Marketing Platform?

A Venetian canal. "How to Choose the Right Email Software."

Choosing the right email marketing platform for your business is key. You want a reliable, user-friendly system that helps devise compelling email campaigns that reach your target customers. The best email marketing software 2023 gives you the tools and features to create unlimited emails, manage unlimited contacts, monitor engagement, and measure results.

When choosing an email marketing platform, make sure it meets your needs with these tips below:

Know Your Goals and Requirements

A bulb. "Starting Off: Know your goals before you start looking for email platforms."

There’s no ‘one size fits all’ solution regarding email marketing. The best software for your business will depend on various factors, such as goals, budget, and your team’s requirements. Before investing in an email marketing platform, it’s important to establish your company’s needs and objectives.

A clear idea of what you’re looking for will help you narrow down the list of available email marketing solutions. Here are some features to consider when choosing an email marketing software:

  • A rich selection of email templates
  • A powerful email builder
  • Mobile-readiness
  • Built-in email automation capabilities
  • Templates and designs that match your brand identity

Look  for Features You Need

A sharply-dressed man in a suit. "Know Your Needs: Look for your must-have features and qualities."

Email marketing is an effective way to stay in touch with customers, so you want to ensure you make the best choice when selecting software. Look for features that meet your needs because the right feature set can make or break any email campaign.

Some of the features you might want to look for when selecting the best email marketing software in 2023 are:

  • Intuitive design: Ensure your emails are clean and easily read across devices.
  • A/B testing: See which emails generate the most opens, clicks, and conversions with A/B testing.
  • Automation: Automate routine emails like welcome messages and abandoned cart notifications to save time and money.
  • Contact management: Segment your contacts into lists based on demographics, interests, and other data points, and target them with tailored email campaigns for better results.
  • Analytics & reporting: Get actionable insights from data-driven reports that help refine your strategy.
  • Integrations & API: Keep your business systems in sync by connecting to various platforms through APIs or ready-made integrations like Zapier or Salesforce Connector.

These features can be found even in budget-friendly email marketing tools, so don’t be afraid to explore! The right tools will help you get the most out of every campaign, so choose wisely!

Customer Journey

Learn from people who have tried the software when you read customer reviews. After all, customer reviews can give you insights into how well a platform performs, how easy it is to use, and how helpful customer support is. Here are some tips on making the most of reviews:

  • Read an equal amount of positive and negative reviews
  • Try to identify patterns within customer feedback
  • Compare customer reviews across multiple sites
  • Ensure the review is recent

Free Trial and Demo

A free trial or demo will help you better understand how the software works and ensure it meets your needs. Plus, most email marketing software offers a free trial or demo period, so why not take advantage of it?

Here are some key features to look for when evaluating the free trial or demo period:

  • The understandable and comprehensive onboarding process
  • Easy-to-understand navigation
  • Accessible customer support
  • Overall user experience
  • Comprehensive analytics on campaigns

Strengthen Your Email Marketing Capabilities With Us!

Looking to take your email marketing campaigns to the next level? 

If you want to really strengthen your email marketing capabilities, you need a team of experts that does it all. Chat with us and let my team at The Email Marketer dig into the data and optimize every aspect of your messaging!

Together, we can take your marketing campaigns to the next level with automation, personalization, and improved segmentation capabilities. So, take the time now and start reaping the rewards.