108% Increase
in First-Time Customer Revenue

How Strategic Flow Optimization Transformed V-Flat World's Email Performance

Client Overview

Client Name: V-Flat World
Website: v-flatworld.com
Industry: Photography Equipment & Accessories
Description: V-Flat World specializes in photography equipment and accessories, providing professional-grade tools for photographers and content creators.

Challenges

V-Flat World struggled with customer retention, as their business model primarily generated one-time purchases. Their email marketing flows were underperforming and not effectively nurturing customer relationships.

Additionally, their subscriber acquisition strategy needed optimization to attract higher-quality leads who would engage with their content and convert into repeat customers.

Strategy & Solution

Implemented comprehensive flow optimization based on retention data analysis.
Enhanced email capture strategy through A/B testing of popup types and offers.
Redesigned and expanded email automation sequences, particularly focusing on welcome flow performance.
Conducted technical audit and cleanup of Klaviyo account, improving list segmentation and delivery methods.

Q4 YoY Results

First-time
Customer Revenue
US$ 47,177.67
108.2%
vs. $22,660.45 previous period
After implementing new welcome flow sequences.
Email RPR
73.3%
US$ 0.78
vs. $0.45 previous period
Email AOV
24.2%
US$ 233.81
vs. $188.26 previous period

Total Flow Performance

Total Flow Revenue
US$ 56,645.25
61.4%
vs. $35,104.67 previous period
Increase after sending fewer emails.
Total Flow Deliveries
73,637
4.9%
vs. 76,376 previous period
Email Flow Revenue
SMS Flow Revenue

Attributed Revenue by Channel

Combined Email & SMS revenue experienced an 18.4% increase.
Email Revenue
US$ 111,364.84
18.4%
vs. $94,079.87 previous period
Increase after sending fewer emails.
SMS Revenue
US$ 2,224.74
61.2%
vs. $5,781.08 previous period
SMS
Email

Creatives

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We help 7-9 figure e-commerce brands increase revenue and build strong customer relationships through retention marketing: Email, SMS, direct mail, subscriptions, memberships, loyalty programs, and more.

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