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113% Email
Revenue Growth

How we doubled Freeze Pipe’s flow conversion rates in just 5 months.
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Client Overview

Client Name: The Freeze Pipe
Website: https://thefreezepipe.com
Industry: Smoking Accessories & Glassware
Description: American-owned glass brand specializing in innovative smoking accessories with freezable glycerin chambers for smoother hits. They sell pipes, bongs, dab rigs, and accessories online across the US.

Challenges

The Freeze Pipe came to us in August 2024 with underperforming email flows, inconsistent messaging, and a lack of brand cohesion.

Their key revenue-driving sequences—Welcome, Browse Abandonment, Abandoned Checkout, Post-Purchase, and Sunset—needed a complete overhaul to clearly communicate their unique value and drive conversions.

Strategy & Solution

Developed cohesive branding highlighting The Freeze Pipe's unique selling points.
Rebuilt key flows with strategic timing and persuasive copy.
Created targeted customer segments to improve deliverability and relevance.
Created reusable email templates for consistent future campaigns.

Client Feedback

See More Testimonials

Results

113% growth in attributed email revenue

Business performance summary

US$ 3,498,278.70
Total Revenue
104%
vs. previous year
US$ 894,661.11
Attributed Revenue
113%
vs. previous year
107% increase in flow conversion rates
through optimized sequences and strategic offers

Flow performance summary

442,811.19
Conversion Value
107.4%
vs. same period in previous year
560,577.00
Total Recipients
90.4%
vs. same period in previous year
Conversion Value
Total Recipients

Significant deliverability improvements

via better list hygiene and engagement-focused content
Deliverability
11,066,711.00
Total Recipienets
65.6%
vs. same period in previous year

Creatives

Like What You See?

We help 7-9 figure e-commerce brands increase revenue and build strong customer relationships through retention marketing: Email, SMS, direct mail, subscriptions, memberships, loyalty programs, and more.

Book your call today to find out where the gaps in your current email marketing strategy are.
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