How To Choose An Email Marketing Automation Agency

Melanie Balke
March 7, 2023

Email marketing automation is a powerful tool for businesses of all sizes. It enables you to send personalized messages to your customers at the right time, allowing you to increase engagement and sales.

But with so many email marketing automation companies and agencies, choosing the right one for your business should be done with careful consideration.

In this blog post, we'll cover what marketing automation is, what email marketing automation does, and how to choose the best agency for your business.

Continue reading to learn all of these!

What is Email Marketing Automation?

Overlapping palm leaves. The header reads, "The Basics: What Is Email Automation?"

Email marketing automation services is term used to describe a software system that automates certain tasks related to email marketing campaigns. Automation services from email marketing companies may include:

  • Sending email messages based on customer activity, such as opening or clicking on a link
  • Creating automated campaigns for segmenting contacts according to different criteria like location or purchase history
  • Personalize automated emails with customer data such as their name, product preferences, and more.

Ultimately, by automating certain repetitive tasks associated with automated email marketing campaigns, businesses can save time and energy while delivering highly targeted messages directly into their customers' inboxes.

What is Email Marketing Automation Agency?

Overlapping palm leaves with overlaid text, "What Is It? Email Automation Agencies."

An email marketing automation agency is a full-service agency that specializes in helping businesses create effective email campaigns using automated email and tools such as workflows and personalization.

These email marketing agencies offer strategy development, creative design, copywriting assistance, and analytics insights.

They also guide best practices within email marketing and help businesses stay up-to-date on industry trends and new technologies.

By partnering with email service providers, your business can ensure that its promotional emails reach its target audience most efficiently.

The Importance of Email Marketing

Overlapping palm leaves. The overlaid text reads, "The Perks: Why Email Marketing Rocks."

Email marketing is one of the most effective ways to reach your target audience and build customer relationships. Here are a few reasons why email marketing is so important for businesses today.

Build Customer Loyalty

When you send engaging, personalized emails to your customers regularly, they begin to see your brand as a trusted source of information and a valuable resource. Over time, this relationship can lead to customer retention, increased sales, and repeat business.

Expand Business Reach

Email marketing can also help you expand your business reach. By sending targeted or actual emails to new prospects, you can introduce your brand to a wider audience. More than that, you can generate qualified leads for your sales team.

Align with Business Objectives

Another reason email marketing is so important is that it can be aligned with almost any business objective. Whether you want to increase brand awareness, drive website traffic, or boost sales, email marketing can help you achieve your goals.

Connect with the Target Audience

The key to successful email marketing lies in connecting with your target audience. By understanding who they are, what they care about, and what they need from you, you can create emails tailored specifically to their needs and interests.

Get Things Done Promptly

Email campaigns enable you to get things done quickly and efficiently. This means your message will reach more people in a shorter time, leading to more sales opportunities and better results overall.

Get Email Campaigns Tailored To Your Brand

Email campaigns allow for complete customization, from preferred email templates to the content inside them. You can tailor each campaign for your brand to perfectly reflect your company's values, mission statement, and goals.

This helps to create a sense of connection between your brand and its customers, ultimately leading to increased loyalty and engagement in your long-term business growth.

Track Your Analytics

With built-in analytics tools, you can see how many people opened your emails, clicked on links, and unsubscribed from your list. This information can help you fine-tune your email campaigns and ensure you get the most out of your investment.

How Much Does an Email Marketing Automation Agency Cost?

"Expenses: How Much Does an Agency Cost?"

The truth is that the cost of a good email automation agency depends on several factors:

Business Size

The size of your business can have a big impact on how much you end up paying for email marketing automation services alone. For instance, if you own a large business, you might need a more robust email automation strategy and tools than a small business would require.

You may have to pay more for extra features or higher-level email marketing services from an email automation agency. On the other hand, if a small business has basic email marketing services alone should suffice and won't cost as much.

Email Marketing Campaigns Tools

Most email marketing campaign tools come with different levels of service and features depending on what kind of budget you have available. But evaluating each tool carefully is important before deciding which is best for your needs and budget.

  • Moosend offers $9 for every 500 contacts.
  • Hubspot offers FREE for 100 contacts, and a premium account is priced at $50 for 1000 contacts
  • ConvertKit is FREE for up to 1000 contacts and offers $15 for every additional 300 contacts

Email Marketing Automation Services Offered

Some email marketing companies and agencies only provide basic templates and pre-built email marketing solutions for campaigns, while others provide custom design work and user experience testing. Depending on how sophisticated your campaigns need to be, you should look into all options before deciding which best fits your budget.

  • Content Marketing
  • Creative Services
  • Email Automation Services
  • Email Marketing Strategy
  • Analytics Services
  • Email Templates and Designs
  • Landing Pages
  • Technical or Email Platforms
  • Customer Relationships

Content Marketing Automation Services

Content marketing automation helps you create, manage, and track the impact of content throughout its lifecycle. This service helps you understand how customers interact with your content so you can make informed decisions about what type of content to create in the future.

Creative Services

Creative services provide design support for your emails and digital marketing assets. This includes editing images, creating graphics, or providing copywriting services—all of which help ensure your emails are engaging and effective.

Email Automation Services

Email automation lets you send emails at predetermined times without manually sending each one yourself. This ensures that customers receive relevant information regularly without manually checking for updates from your company.

Email Marketing Strategy

A sound email marketing strategy helps increase conversions and builds relationships with potential and existing customers. An effective email marketing strategy offers valuable content that they find useful or entertaining.

This sales funnel strategy should be tailored to meet the needs of each customer and should include an analysis of metrics such as conversion rates such as open rates, click-through rates, engagement rates, and more to create more leads.

Analytics Services

Analytics services provide insights into how customers interact with your emails so you can optimize future campaigns for success. These services track key metrics such as open rates and click-throughs so you can better understand what works best for your business and what doesn't work as well as expected.

Email Templates and Designs

These services track key metrics such as open rates and click-throughs so you can better understand what works best for your business and what doesn't work as well as expected.

Landing Pages

Potential customers go to landing pages when they click on a link in an email sent out by your business. They often contain additional information about the product or service offered in the Email. Some of these emails will entice the target audience to sign up for more information or purchase products directly from the page.  

Technical or Email Platforms

Technical or Email platforms provide tools for top email marketing agencies, such as CRM integration, dynamic segmentation, tracking capabilities, API access, advanced analytics reports, and more. These tools enable businesses to deliver highly targeted messages across multiple marketing channels more efficiently while maintaining control over their messaging strategies.

Customer Relationships

Building customer relationships is essential if businesses want long-term success in today's competitive landscape. This is why customer relationship management (CRM) software has become increasingly popular among businesses looking to manage their customer data.

How to Choose an Email Marketing Agency That's Right For Your Business?

Email marketing is a powerful tool that can help businesses of all sizes achieve their marketing and sales goals. Here are six tips to help you choose the right message and an email marketing agency that's a perfect fit:

Check their proven track record

A proven track record is a good sign that an email marketing agency knows what they're doing.

Check their pricing plans

Another important consideration when choosing an email marketing agency is its pricing plans. Do they offer a pay-as-you-go option, or must you commit to a long-term contract? Make sure you understand the pricing before making a decision.

Software Selection

One of the most important factors in choosing an email marketing agency is its software selection. Ensure the agency you're considering has the right software for your needs.

Click Through Rates

A high CTR is a good sign that your emails are relevant and interesting to your audience.

Know about their Email Marketing Efforts

In addition to CTRs, you should ask the email marketing agency about their overall marketing efforts. How often do they send emails? What type of content do they typically include in their emails? Knowing about their past performance will give you a good idea of what to expect from them in the future.

Check their Business Objectives and Values

Before choosing an email marketing agency, check its business objectives and values. Do they align with your own? Are they focused on providing quality service and results? Choosing an email marketing agency that shares your values will help ensure a successful partnership.

The Email Marketers as a Best Email Marketing Agency

Email marketing is one of the most effective ways to reach customers and build relationships with them. That is why small business owners must find the best email marketing company to have an email marketing specialist help them.

The Email Marketers is said to be the best email marketing company in Los Angeles for numerous reasons, such as:

Expertise & Experience

A good agency will know the best practices for email engagement, creating emails that engage readers and encourage them to take action.

Cost Savings & Efficiency

Rather than having multiple people working on separate campaigns, an experienced team can work together as one unit and get things done quickly without sacrificing quality.

This means you, as marketing manager, don't have to worry about managing multiple projects at once or paying extra for additional staff members to get things done on time.

An agency may offer discounts if you sign up for their services long-term, saving you even more money!

Strategies & Analysis

An experienced email marketing agency will also be able to provide valuable strategies and analysis so that you can better understand what works best for your specific audience. They will be able to identify trends in customer behavior to adjust your approach accordingly.

Start Creating Your Automation Campaigns Today!

Hiring an experienced email marketing agency is a great way for businesses to ensure their digital marketing campaigns are successful and cost-effective. If you're looking for a reliable partner who understands how important and effective an email marketing program is, look no further than The Email Marketers.