5 Brilliant Examples of Promotional Email

The Email Marketers
June 6, 2023

In today’s digital age, promotional emails remain one of the most effective tools for engaging your audience, driving conversions, and boosting your marketing success. Crafting compelling promotional emails is an art form that requires a deep understanding and a dash of creativity to build customer loyalty. 

A solid promotional email can captivate users’ interest and inspire them to take action. It is a direct line of communication, enabling you to build relationships and foster trust with your target customers.

This article will unveil the secrets of creating promotional emails that grab attention, pique curiosity, and ultimately convert recipients into loyal customers. 

What is a Promotional Email?

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A promotional email is a commercial message to new customers about a product, premium service, or sale. The goal is to drive users’ interest and revenue. This could be announcing a new product launch, highlighting product features and benefits, or promoting an upcoming sale or event.

Common email promotions include:

  • A coupon or discount code to save money on a sale
  • Access to exclusive content like a webinar, ebook, or members-only event
  • An invitation to a special VIP or preview sale before the general public

5 Promotional Email Examples

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Promotional emails are a key part of any digital marketing strategy. Through this, your business can effectively communicate and achieve your marketing objectives. 

Here are five great promotional email examples that convert unsure readers into current customers:

1. Limited-Time Offers

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Limited-time offers create a sense of urgency and encourage subscribers to act now before the promotion ends. E-commerce stores lose billions in revenue annually due to cart abandonment, making limited-time offers effective for stopping shoppers from leaving. For instance, the fear of missing out on a good deal provokes target customers to take action.

Other than that, limited-time offers include:

  1. Flash sale promotional email: Offer a valuable discount for 24-48 hours to create buzz and drive traffic.
  2. Coupon codes: Provide a coupon code for free shipping, 10-20% off, or dollars off for newsletter subscribers. Set an expiration date to prompt usage.
  3. Seasonal sales: Run promotions around the holiday season, events, or the time of year your products are most relevant. Give customers a reason to buy at the moment.

2. Giveaway Emails

Giveaway emails are a great way to increase brand awareness and generate more leads. By offering something of value for free, you incentivize people to sign up for your email list or make a purchase. Typically, giveaways may look like this:

  • An enticing subject line like “Don’t miss out on your chance! Win our giveaway and claim your $5k prize!”
  • A notification for the winner(s)
  • A follow-up email to email recipients who entered 
  • Future promotional emails or content for new customers

If you do giveaways, you must learn to differentiate between sweepstakes and contests to comply with laws regarding lotteries and gambling. FTC, USPS, and FCC federal laws suggest giveaways should include important details such as:

  • No purchase necessary
  • Entry methods
  • Prize information
  • Eligibility criteria
  • Odds of winning
  • Sponsor information

If applicable, ensure that age restrictions are followed and comply with state-specific requirements, such as bond filings and registration. 

3. Sales Promotion Email

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Sales promotion emails inform customers with tailored content based on their interests. This targeted messaging has up to 6 times higher open rates and up to 50% higher click-through rates than generic emails. Ways to personalize sales promo emails include:

  1. Recommending related products based on past purchases
  2. Offering a subscriber-only discount on frequently bought items
  3. Highlighting new products in categories that interest the subscriber

Sales promotion emails are some of the most common email marketing campaigns, and they have the potential to boost your ROI!

4. Subscriber-Special Offers

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Promotional emails that offer exclusive deals and discounts only available to subscribers are highly effective. By providing special offers that reward your loyal readers, you incentivize them to open your emails and make purchases. A typical subscriber-special offer includes: 

  1. Subscriber-only coupons and promo codes: Offer a percentage or dollar amount off a purchase, free shipping, or other perks only redeemable by subscribers.
  2. First dibs on sales: Give email subscribers early access to sales, new product launches, and limited-time offers before promoting them on your website or social media.
  3. Loyalty rewards: Provide points, credits, or other rewards for subscribers that can be redeemed for discounts, free products, or other perks. The more they engage with your emails, the more they earn.

5. Product Launch Emails

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Product launch emails are a key part of any product launch email campaign. They announce your new offering to customers and prospects, generating excitement and increasing sales. Some tips for effective product launch emails include:

  1. Focus on benefits, not features. Explain how your product can help the customer, not just what it does.
  2. Share details on pricing and availability. Let readers know exactly when and how they can purchase.
  3. Include visuals. Images, graphics, and video help bring your product to life and capture interest.
  4. Offer incentives. Discounts, coupons, and special offers motivate customers to buy immediately.
  5. Build urgency. Explain that quantities or special launch pricing are limited to encourage prompt action.
  6. Promote via social media. Cross-promote your email on platforms like Facebook, LinkedIn, and Twitter to reach more potential customers.
  7. Follow up. Send a series of 3-5 emails over the weeks following your launch to stay in front of readers and answer any questions.

How to Craft Promotional Emails

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High-converting promotional emails are crucial in today’s digital marketing landscape. To help you succeed, here are some amazing tips for crafting a successful campaign!

Know Your Offer

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To craft a sleek-looking promotional email, you must first know your offer inside and out. What exactly are you promoting? A new product launch? A sale or discount? A job opening? 

By determining the details of your offer and crafting an informative, promotional email, you’ll capture the attention of your target audience and motivate them to action. With an effective email marketing campaign, you can spread the word about your offer and achieve the desired results.

Identify Your Target Audience

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Knowing your target audience inside and out is key to sending promotional emails that resonate. The more targeted your promotional emails are, the higher your open and click-through rates will be. Commonly, your target audience is defined by demographics like:

  • Age
  • Gender
  • Location
  • Income level

Other than that, some ways to identify your target audience include:

  1. Conducting market research through surveys, focus groups, and online listening. This can reveal insights into your audience’s needs, interests, and pain points.
  2. Analyzing social media engagement and online behavior. See what types of content and topics your followers engage with. This indicates their interests and priorities.
  3. Looking at customer data and buying history. See what products and services your existing customers have purchased. Look for patterns to determine your most valuable customer segments.
  4. Defining buyer personas. Create fictional representations of your ideal customers based on your research. Give them names, jobs, goals, and behaviors. Tailor your messaging to match their attributes.

Have an Attention-Grabbing Subject Line

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When you send an email to someone, the promotional email subject line is the text that appears at the top and summarizes what the promotional email is about. Subject lines create a short, interesting line that makes people want to open and read your email. It’s like a little preview that entices the reader to see what’s inside.

To make your subject line attention-grabbing, you can:

  1. Keep subject lines under 50 characters, around 6 to 8 words. This makes them easy to read on mobile devices and more likely to be opened.
  2. Mention your company or product name, plus something compelling like “Act Now - 50% Off Sale Ends Today!” or “Learn How to Save $500 on Your Next Vacation”.
  3. Ask a question. Subject lines that ask an intriguing question encourage readers to open the email to find the answer. For example, “Guess What We're Giving Away This Week?” or “Want to Know a Secret to Better Sleep?”
  4. Apply a personal touch. A personalized subject line like “[First Name], Check Out These Deals Just for You!” can significantly boost open rates if you have customer data.

Add a Strong Headline

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The headline is the first thing readers see in your email, so make it count. A strong headline will capture attention and encourage people to keep reading. Here are some tips for writing an effective headline:

  1. Focus on benefits. Highlight the key benefit or value proposition of your offer. For example, “Get 50% Off Your First Purchase” or “Learn How to Double Your Sales in 30 Days”.
  2. Use numbers. Headlines with numbers, stats, or quantities perform well. For example, “The Top 5 Ways to Improve Your Website Traffic” or “Are You Making These 3 Common Mistakes in Your Business?”
  3. Create urgency. If your offer or content is time-sensitive, convey that urgency in the headline. For example, “24 Hours Only: All Courses 50% Off” or “New Webinar: Seats Filling Fast!”.
  4. Keep it short. Aim for six words or less. Shorter headlines are more attention-grabbing and easier to read, especially on mobile devices.
  5. Use powerful words. Words like “secrets,” “tips,” “strategies,” “guide,” “checklist,” “blueprint,” and “formula” attract reader interest.
  6. Ask a question. Headlines phrased as questions can be an effective way to engage readers. For example, “Are You Leaving Money on the Table in Your Business?” or “What’s the #1 Thing Holding You Back from Success?”.

A compelling headline is the key to getting your email opened and read. Take the time to craft a headline highlighting the value and urgency of your offer to capture readers’ interest. Keep tweaking and testing different options to find the best for your audience.

Create an Engaging Email Body

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Creating an engaging email body means making the main part of your email interesting and compelling so that the reader wants to keep reading and take action. It’s like telling a story or sharing important information in a way that captures the reader’s attention.

To create an engaging email body, you can:

  1. Use short paragraphs, around 2 to 3 sentences each, to make the content easy to read.
  2. Include bullet points or numbered lists when possible to break up large blocks of text.
  3. Repeat your main message or offer in different ways to reinforce it without sounding redundant.
  4. Share how your offer will benefit them and solve their needs or problems.
  5. Include real-world examples and stories to help them visualize using your product or service.
  6. Ask rhetorical questions to engage them and get them thinking about the key benefits.

Refine Your Call-to-Action

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A strong call-to-action (CTA) is key to converting readers into customers or subscribers. Your call to action must be precise and brief, telling your reader exactly what you like them to do after. Some examples of effective CTAs include:

  • Sign up now
  • Start your free trial
  • Learn more
  • Download the guide

A good call-to-action can reduce decision fatigue for readers and give meaning to your content. The CTA should stand out from the rest of the text using color, size, or design. Multiple CTAs can also be effective, especially at the top and bottom of longer emails.

You may find “Start Now” works better than “Get Started” or vice versa. Look at your email analytics to determine which CTAs get the most clicks. With time and testing, you’ll craft the perfect call-to-action for your promotional emails.

Build an Effective Email Marketing Campaign With Us

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Are you targeting existing customers or new potential leads? 

With my team at The Email Marketers, crafting effective promotional emails requires careful planning and execution. When you know your marketing strategy well, you’ll be on your way to building a successful email marketing campaign. 

Now it’s your turn to connect with us and put these tips into practice. Together, we can help your promotional emails achieve great things with the right email marketing strategy and messaging.